Every time I get on
either Facebook, Instagram, or even Snapchat, there are memes everywhere. Like
75% of my timeline is memes. The other 25% consists of a mixture of actual
posts, selfies and advertisements that no one cares about…if we’re being honest
here. Anyway, I realized, even before this class, that memes were a huge part
of society. Not just because they’re funny (most of them) but also because of
how real they are. Memes do so much
more than just give us a few laughs throughout our days, they spread messages
and get all manners of ideas across the world.
I decided to read Knobel
and Lankshear’s article Memes and Affinities: Cultural Replication and Literacy
Education. It gave me tons of info to write about in this analysis on memes,
but the ideas I picked up on the most were about the means in which memes are
represented and what that means.
I just want to put it out
there that I love memes. They speak to my personality in volumes. Those who
know me personally, know that I am a pretty, I guess you can say “sassy”
person. I tend to be pretty sarcastic most of the time and I will admit that
sometimes you can’t tell the difference. However, that is beside the point.
<<<There I go with the tangents again. I love memes because the humor
is just so wonderfully sarcastic and completely honest and I can appreciate
that. There’s something for everyone in the meme world; everyone can relate to
something. BUT, in order to get that “something” from the memes, there needs to
be a medium through which they are conveyed.
It’s
crazy to think that memes started gaining popularity through science of all
things. I mean, who’d have thunk it? Now we see them in all forms of electronic
media. But the manner in which they are presented is only a small part of why
memes are so popular. According to Knobel and Lankshear, “Electronic networks,
along with personal predilections and interests, provide for propagating and
dispersing memes” (1). This is pretty
straightforward if you ask me. Basically, depending on your personality and how
you think of things and what you believe to be funny or interesting decided
whether or not the meme is seen by others. Because ultimately, we share them.
This
meme right here is one of the realest things I’ve read, and it’s not the first
time I have read it either, which speaks to the popularity of the meme. Looking
at it, makes me think of the Baseline Characteristics
of Memes (2) subtopic in Knobel and Lankshear’s article. The 3 things that
make up a “successful” meme are Fidelity, Fecundity, and Longevity. Fidelity
refers to all of the wonderful qualities that make it passable as a good meme.
Things like the picture, the words used, if there’s a popular phrase in there…anything.
Whatever makes you say “This is so funny, I’m going to remember this forever! I’m
also gonna screenshot this and share it, so that I’ll have it on my wall for
future reference.” If that sounds dangerously precise, it’s because I’ve done
it before ☺. Anyway,
that’s fidelity. Fecundity…I just want to bring attention to the fact that it
is a weird word. I also want to note that it is essentially, how fast the meme
spreads. Because you know, the more that word gets around, the more popular you
are. Lastly, is longevity. This one has no underlying/ambiguous meaning like
the rest of the sneaky points in here. It simply means how long the meme stays
popular for. Now I don’t know all of the specifics of this meme, but I do know that
the reason it caught my attention—rather than just being on Google—was because
1) I related to it, being that I am a college student and this happens often…sadly.
2) I recognized the old guy from the XX commercials and I realized that this
meme is phrased in the same way the old guy phrases all of his commercial lines
(not that he writes his own script but you get the point). 3) I even said it in
the man’s voice…in my head at least. Those 3 points all speak to the fidelity of
this particular meme. As for the other 2 characteristics, I don’t know for sure
and I also doubt that there are even stats on this at all, but you understand.
“To
reduce the study of memes to marketing strategies alone is to miss the
potential fruitfulness of this concept for understanding mindsets…” (1). This quote
just enhances the statement I made earlier about how memes do so much more than
sit on the internet and make us laugh. There’s always other interpretations
that you can take away from them which is why the table on page 6 regarding the
Ideological or Worldview System makes
so much sense. It looks into your values and worldviews and beliefs. This
system asks the questions of “what deeper meaning is being conveyed?” “What do
they tell us about different social groups?” and “what do they tell us about
the world or a particular version of it?” For example:
Deeper meaning? This is definitely not just talking
about couches, benches, and their varying levels of comfiness. It’s definitely
a dig at stoners, or anyone who smokes weed in general or is high. What does
this say about different social groups? People who are under the influence have
some deep thoughts apparently. And lastly, what does this tell us about the
world? Maybe we should all think like this and the world will be a better
place.
Anyway,
to end this blog entry, I’d like to post this meme that I think is pretty
funny. It at least gave me a few chuckles☺